Menstrual Cups and Discs
AD: Stooph
CW: Lauren Rodrigue
Creative Leads: Judi Cutrone, Bobby Hershfield
Director: Em Cole
We got to help FLEX launch their first-ever national TV campaign. As most of our team for this client are menstruators ourselves, we wanted to create a world where talking about periods wasn’t shameful, embarrassing, or gross. We imagined characters that we all have in our own lives being advocates for this new, innovative product that is a healthier and more sustainable alternative to traditional tampons and pads.

And we got a shoutout from Ad Age! You can read about our campaign here.