FLEX
Menstrual Cups and Discs
We got to help FLEX launch their first-ever national TV campaign. As most of our team for this client are menstruators ourselves, we wanted to create a world where talking about periods wasn’t shameful, embarrassing, or gross. We imagined characters that we all have in our own lives being advocates for this new, innovative product that is a healthier and more sustainable alternative to traditional tampons and pads.
And we got a shoutout from Ad Age! You can read about our campaign here.
And we got a shoutout from Ad Age! You can read about our campaign here.
![](https://freight.cargo.site/t/original/i/af3796daa85e2538dc69959b9bbbc794443b000b774b1fa501e53e5dd09231fd/FLEX---Good-For-Vaginas-high.gif)
![](https://freight.cargo.site/t/original/i/2c00def0a30cb1a395a7fb61541bfc617b40b9c64deefb6027271b7eda01ee90/FLEX---Period-Freedom-high.gif)
![](https://freight.cargo.site/t/original/i/638502959bf8c65096add55ab4b5da55bf0535afb055c435c15f741485d5b97f/FLEX---Premium-Period-Comfort-high.gif)
![](https://freight.cargo.site/t/original/i/790e9e403c2715e2e9ede91d5f5529cb473a460153ae404e1504a5fb5eeb1aa2/Screen-Shot-2021-09-13-at-12.19.35-PM.png)
![](https://freight.cargo.site/t/original/i/dd1aa8118fcd2e0a802c13d5f86a3f01f3e936a6cd354c66738dd7011abf5be0/Screen-Shot-2021-09-13-at-12.20.28-PM.png)