Bose
Noise-masking Sleepbuds

AD: Stooph
CW: Eyob Yirgou
THE CHALLENGE:
With countless sleep remedies on the market from pills to medicated silk sheets, Bose is in the unique situation of being able to offer the solution that solves the problem at its source: the sounds of the night. Yet, people who struggle to sleep have seen it all before. How do we create a unique message about the truths of the bedtime battle?
THE INSIGHT:
The struggle to fall asleep may be silent, but far from peaceful. If noise is the enemy, it’s time to fight noise with sound.
THE CREATIVE:
Take on the night.


You’ve put up with ineffective tactics until now. Time for a new strategy.